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Leeds Older People’s Forum

Age Proud Leeds

Age Proud Leeds is a campaign raising awareness of ageism, with a view to changing negative attitudes around ageing and challenging how older people are sometimes viewed in society.


About this project

Designed specifically to challenge age discrimination, Age Proud Leeds is all about educating people on how widespread ageism is, who it affects, how attitudes can be changed, the rich diversity of people involved and how we can shine a light on the many positive benefits of ageing.

This wide-ranging campaign focuses on five key areas –

Ways to get involved

Get involved in Age Proud Leeds – join our campaign to raise awareness about ageism and challenge negative attitudes about older people and ageing. Help us shift negative attitudes and age stereotypes by taking action.

  • Sign up to hear the latest news from the campaign.
  • Take part in Wise Up To Ageism, our 90 minute online session aiming to raise awareness, encourage you to find out more, reflect and help you challenge ageism in your everyday life.
  • Become an Age Friendly Ambassador for Leeds.
  • Talk to people in your community or workplace – you can download useful resources and activities to spread the message and share with others
  • Talk about Age Proud Leeds on social media – use #ageproudlds
  • Let us know of anything you’ve seen, heard (or even done) that you think may be ageist
  • We invite you to write a postcard to your future self, to think about what life will be like for you when you’re older – you can do this activity whatever age you are now.
  • Celebrate an older person! – we want to celebrate the wealth and depth of contributions by older people. It could be your gran, someone famous, a historic figure or even a fictional character!
  • How much do you know about ageing and ageism? Take the Age Proud Quiz!
  • Tell us one good thing about ageing! The process of growing older brings many positives – whether it’s more time, contentment, grandchildren – share your ‘good things’ with us.

Related resources & blogs

We have produced resources to support you – if you have experienced ageism yourself, and to help you get involved in the Age Proud Leeds campaign against age discrimination.

Easy read resources



Read our blog Ageism should come with a health warning.
Read our blogs What do you expect at your age? and Unconscious bias
Read our blog Ageism and poverty
See Together in the 2020s (United for All Ages, January 2020)
Diverse Voices – listen to our podcast in which people from diverse Leeds communities talk about ageism and discrimination.
Read Joyce ‘Grandma Williams’ blog We are Age Proud!
Have you experienced ageism? Help and support (Easy Read version)
Challenging ageism – top tips (Easy Read version)
Read and use the Age Proud Leeds resource Feel good about ageing
Watch Anti-ageism activism for everyone (YouTube, 51 minutes), a workshop run by Linda Glew and Sarah Prescott (Time to Shine), Dave Martin (Centre for Policy on Ageing), Vicky O’Donaghue (Age Better in Sheffield) on April 29 2021, as part of Age Better in Sheffield’s Stronger Together – a festival of co-production learning https://www.youtube.com/embed/FD89CYoVi0Q
Listen to Diverse Voices, our podcast in which people from diverse Leeds communities talk about ageism and discrimination.
 Ey up, is this ageist?